Hugh Latimer



  • The NAD: A Primary Forum For Resolving Advertising Disputes
    Thursday, January 1, 2009
    The National Advertising Division of the Council of Better Business Bureaus ("NAD") has become the advertising dispute resolution forum of choice for companies contesting allegedly misleading national advertising claims because it is a faster, simpler, and less costly alternative to litigation. These factors - coupled with the current economic uncertainty...
  • Tuesday, April 1, 2008
    As global warming and climate change gain more attention, a new generation of environmental advertising claims has emerged around the issue of cutting carbon dioxide emissions. Consumers have ever increasing choices to purchase carbon offsets, renewable energy certificates and products that are "carbon neutral." This trend also means new advertising...
  • For The First Time, The FTC Indicates That Media Companies Are Subject To Challenge For Deceptive Advertising
    Saturday, September 1, 2007
    In its history, the Federal Trade Commission has never sued a media company for running an allegedly deceptive advertisement for someone else's product or service. Now that may be changing.
  • Thursday, January 1, 2004
    The number of false advertising lawsuits, particularly state consumer protection class actions, is climbing dramatically, along with the dollar amounts being awarded in these cases. The potential financial impact of this development on advertisers is enormous. Just months ago, in Price v. Philip Morris, an Illinois trial court awarded $10 billion in damages...