Christopher M. Loeffler


  • Monday, August 30, 2010
    "Green" products are becoming more and more prevalent, and green marketing claims can be an effective way for marketers to break out of the clutter and distinguish themselves from the competition. Marketers must ensure, however, that those claims do not overstate the environmental benefits of their product or service, or they could face regulatory...
  • Monday, May 3, 2010
  • Facebook Issues New Guidelines For Running Promotions On Its Platform
    Tuesday, January 5, 2010
    As Facebook continues to grow in popularity, more companies have started to run various types of sweepstakes, contests, and other promotions on the Facebook Platform. Whenever a company runs - or even advertises - a promotion on a third-party platform, such as Facebook, the company must not only ensure that the promotion complies with applicable laws, but...