Kelley Drye & Warren LLP has announced that Marlene Mitchell Gordon, former vice president, assistant general counsel for Burger King Brands, Inc., has joined the firm as of counsel. Ms. Gordon will practice with the firm's Advertising Law and Intellectual Property & Technology Practice groups.
At Kelley Drye, Ms. Gordon practices in the area of advertising and promotions law, including sweepstakes andcontests; sponsorships; rights research and acquisition; data protection, privacy and security compliance. She specializes in the review of advertising and promotional materials for legal compliance, including, but not limited to, the review of television, radio, print, internet, merchandising, and product packaging for truth-in-advertising, claim substantiation and the proper use of intellectual property rights.
During her 13-year corporate legal career, Ms. Gordon provided strategic direction and superior legal counsel on a range of marketing, advertising, and intellectual property matters for large multinational corporations. In her role as vice president, assistant general counsel for Burger King Brands, Ms. Gordon was the principal legal counsel responsible for Burger King's global marketing initiatives and global trademark, domain name, and patent portfolios.