Gibbons, Del Deo, Dolan, Griffinger & Vecchione, P.C., will shorten its name and launch a new logo to coincide with the firm's move to One Gateway Center in February 2007. The firm's new name will be Gibbons P.C. and the new Gibbons logo will be used on all firm materials, including on a sign that will join the Newark skyline upon the firm's move to its new headquarters.
The process of analyzing the firm's name and brand began with in-depth research conducted by a specialist in the marketing field who interviewed the firm's clients, peers, alumni and other contacts for feedback on their views of the firm. In addition, interviews were conducted with firm attorneys, including those who had been at the firm for tenures varying from one to 40+ years.
"In these interviews, we found one resounding theme - our clients, our peers and our own attorneys call us by the name Gibbons," said Patrick C. Dunican Jr., managing director of the firm. "When the most important people to your business call you by one name, it is the logical next step to use that name in all communications to leverage the equity in that name to create a consistent message and increased brand awareness."
The firm's name pays tribute to its standard bearer, John J. Gibbons, who returned to the firm in 1990 after serving as the Chief Judge of the United States Court of Appeals, Third Circuit. He served on that Court for 20 years, during which time he authored more than 800 published opinions.