LexisNexis Martindale-Hubbell, a leading client development company for the legal profession, has announced the launch of law firm diversity profiles on martindale.com, a new online marketing offering that helps law firms improve their business development outreach to prospective clients and enhance their recruiting efforts for fresh legal talent.
LexisNexis Martindale-Hubbell is active in promoting law firm diversity initiatives, including a close association with the Minority Corporate Counsel Association (MCCA). The company worked side-by-side with the MCCA to create the new Diversity Profiles product as a vehicle for law firms to spotlight their commitment to workforce diversity with in-depth descriptions of tactics and goals to recruit, retain and promote minorities.
The diversity profiles on martindale.com allow firms to underscore their diversity initiatives, paint a picture of their open culture, make it to the short list for potential client engagements that require diversity commitments, and differentiate themselves from other firms when it comes to recruiting new legal talent. The profiles are easily accessed from law firm listings on martindale.com, the Internet attorney directory most frequently searched by in-house counsel and other members of the legal profession. In fact, visitors can now select a box on the Martindale.com Lawyer Locator search engine that allows them to only view the listings of firms with diversity profiles in the database.
According to MCCA's Veta Richardson, the new offering provides a valuable tool for legal professionals to quickly identify those firms with a demonstrable commitment to diversity.