R. R. Donnelley & Sons Company (RR Donnelley) has announced that it has acquired Journalism Online, LLC and its Press+ offering which enables publishers to seamlessly integrate an innovative paid content engine with their websites. Journalism Online's Press+ system supports publishers as they offer audiences a mix of free and subscription-based premium content. Journalism Online is managed by two of the company's co-founders, veteran digital-media leaders Steven Brill, founder of The American Lawyer magazine and Court TV, and L. Gordon Crovitz, a former Wall Street Journal publisher.
"Our publishing customers continue to develop multi-channel advertising and editorial strategies, and Press+ provides a valuable tool for monetizing content," said Thomas J. Quinlan III, RR Donnelley's president and chief executive officer. "We provide solutions across the entire breadth of the publishing supply chain, from content creation and digital asset management through subscription solicitations, processing and renewals. Press+ enhances our offering and opens new avenues for publishers to generate incremental subscription and advertising revenue."
The Press+ offering enables publishers to offer readers a mix of options for subscribing to premium content, including metered and mobile/tablet access, enhanced site functionality, out-of-market access and more. The system also provides publishers a variety of ways to engage readers with paid content, such as day or week passes, print/online bundles, monthly or annual subscriptions, and others that even allow readers to receive credit for previous day passes as they select a longer-term subscription.
More information is available at www.mypressplus.com.