To The Readers Of The Metropolitan Corporate Counsel:
Social media has grown exponentially over the last few years, with more and more members of the legal community actively engaging on social media not only for personal use, but also for professional use. Like LinkedIn, Twitter can be a very useful tool in imparting information to your target audience to help accomplish career and business goals.
I joined Twitter to communicate with NYCLA's members and others about NYCLA business and interesting legal developments. I started tweeting the day I became NYCLA President last year, and now have over 200 followers. To help build my following, I made an effort to share my Twitter handle with lawyers and others I met at NYCLA and other legal-industry events, and included it in communications that were disseminated.
I send out messages about NYCLA programs, legal issues that NYCLA is monitoring, and other items of interest, and share photos as they happen with Twitpics. I follow other lawyers, journalists, bar associations, law schools, courts, and nonprofit legal organizations, and sometimes retweet content of those whom I follow.
Lawyers looking to get their feet wet could tweet about interesting legal developments about which your clients are interested. The next generation of lawyers undoubtedly will learn how to maximize the use of Twitter in their legal practices.
Tweet me @NYCLAPres and share how you are using social media to connect with and engage the legal industry, build your practice, and enhance your career.
Stewart D. Aaron