To The Readers Of The Metropolitan Corporate Counsel:
The Massachusetts Bar Association has spent the past year fine-tuning its offerings to better support the needs of attorneys practicing in these challenging economic times. From new benefits that boost practice efficiencies to introducing continuing legal education focused on practice management to an increased occurrence of networking events, the MBA is continually working to provide membership with essential resources needed to keep stride in today's business of lawyering.
Responding to the needs of our membership consisting of varying practice specialties, the MBA proudly rolled out the following new online tools:
MBA On Demand - an innovative approach to Continuing Legal Education and other association offerings. Members are now able to watch real-time webcasts or recorded programs from the comfort of their home or office;
Online Classified Ads - a free benefit that allows posts that reach members of Massachusetts' largest statewide bar association. Advertisement categories include employment opportunities, office share/rental options, lawyer-to-lawyer services and real estate listings; and
LinkedIn and Twitter - the MBA has created a presence on these two social networking sites. The MBA's presence on both has been met with interest throughout the Massachusetts legal community. The MBA enjoys nearly 800 followers on Twitter and welcomes hundreds of members to its newly established LinkedIn community.
In addition to better shaping our benefits to cater to current economic challenges affecting attorneys in Massachusetts, our cornerstone event - the MBA Annual Conference - features programming to address these same issues. MBA's AC10: "Achieving a Competitive Advantage in Changing Times" will take place in Boston on March 11 and 12 and will feature an educational track dedicated to technology-themed law practice management topics. Participants will walk away with practical know-how for their respective offices and firms. From what hardware and software best supports one's business model, to ethical considerations associated with social networking to "how-to's" associated with new data privacy regulations in Massachusetts, the conference will offer a little something for all attorneys.
Attracting practitioners from all corners of the Bay State, this annual event presents a wonderful opportunity for peer networking. Judging from member interest and consistent turnout, the value of in-person connections is far from obsolete despite increased interest in online networking.
Traditional networking opportunities complement our facilitation of on-line networking and information sharing. This particularly holds true with newly admitted attorneys and lawyers in transition.
This season, we offered a networking reception with a bit of a twist. The MBA's first "speed networking" reception was well received, and as a result, will be repeated in late March. Like many bar associations across the country, the Massachusetts Bar Association marries its tried and true programming and benefits with newer ventures to ensure members are adept at navigating today's professional landscape. To help with that progress, we always welcome attorneys' suggestions as we continue to bolster the association's catalogue of resources to ensure professional growth and success.
I'm sure next spring will bring about a whole new host of challenges for our members. The MBA will work on tailored programming and benefits to help members weather whatever storm may arrive then.
Like today, we will remain proud to serve as your partner in the profession.
Valerie A. Yarashus