The Metropolitan Corporate Counsel (MCC) is a monthly
professional practice newspaper for more than 35,000 primary readers. The
three editions of MCC - Northeast, Southwest and National -- reach corporate
counsel in the entire United States -- including the general counsel and corporate
law departments of Fortune 1000 companies.
MCC is published as a public service to corporate
counsel. It provides a way for law firms and marketers of legal services
and products to promote themselves, and show support for corporate counsels’
goals through articles, interviews, news releases, as well as display advertising.
In effect, the newspaper is an “association” of law firms and other
legal service providers, similar to a “bar association on newsprint,”
raising their partnering relationships with their corporate clients to a new
level. Because the newspaper is conducted in the spirit of a public service
organization, its rates are kept consistently low.
The primary mission of the paper is to enable its supporters
to assist their clients and potential clients in reaching goals that can best
be achieved by communicating with large numbers of other corporate counsel.
Civil justice reform, diversity, pro bono, ADR, global good citizenship, and
the international rule of law are examples of areas where developing a large
base of support is important. Within its unique and information-intensive editorial
pages, MCC is an ideal marketing “showcase” for law firms
and legal service providers, focused on in-house counsel.
MCC permits law firms and other service providers
to demonstrate their legal or technical skills by writing articles or contributing
to interviews which hone the practice skills of inside counsel. It is a superior
marketing tool highly focused on a target audience.