Our Website -- An Extension Of The Metropolitan Corporate Counsel

Our popular Website, www.metrocorpcounsel.com, has been actively attracting visitors since we introduced the current version in January 2004. Based on current monthly statistics, it is operating at a rate of approximately 484,000 unique visitors and 2,246,000 page views per year. We average 40,000 unique visitors per month.

The importance of the Internet from the standpoint of law firm marketing is immense. A recent national survey found that the Internet is now Number One on the list of effective marketing tools. The survey found that 82% of the responding law firms had received assignments directly or by referral during the preceding 24 months from their Websites. It is reasonable to infer that its influence on our readers on behalf of legal service providers can be extrapolated and correlated from these same statistics.

Because our Website has archived well over 8,000 articles following its launch in January 2004, it has become an important reference source for corporate counsel. Recently, a sharply increasing number of visitors have come to our Website from Google and other search engines. Use of the Website is also stimulated by MCC articles which have been published on LexisNexis and Westlaw sites since the 1990s.

To benefit our law firms and legal service providers our IT department is pleased to measure the number of visits and page views to a given law firm’s, legal provider’s or author’s articles if so requested. We are also happy to provide a summary at year end of the number of unique visits paid to a firm’s articles if this would be useful.