As more and more advertising moves to social media, it's important to understand the different platform rules before embarking on a new campaign. Who owns what's posted. How to interact with your followers. How to disclose endorsements or sponsorships. And who's responsible for user-posted content. The platforms often impose requirements that are different or stricter than those imposed by law.
The bad news: Twitter, Facebook, Pinterest, Instagram, and other social sites all have different rules.
The good news: Frankfurt Kurnit's social media advertising team is pulling it all together in a one hour presentation offering a rundown of what practitioners need to know, including: Which rules are common across platforms - and which are different; Ownership of content you post; Use of content; Asking users to share, like or post; Paid advertising on your brand's social media sites; Advertising across multiple platforms; Interacting with customers on social media sites; Making online disclosures; and much more.