Chien Yuan, IP counsel, Siemens Corp.; Alyssa Harvey Dawson, VP Legal, Global IP, Harman International; Iurie Schwartz, senior IP counsel, Praxair, Inc.
Intellectual property continues to be an increasingly important business tool for most companies. Yet recognizing what IP the business can exploit, and then developing that IP into a meaningful part of a business portfolio, can be expensive, time consuming—and frustrating. This program will explore ways to improve IP management and maximize the value of the company’s IP. A panel of leading in-house and law firm IP professionals will consider important considerations for companies seeking to make IP a core competitive business tool, and how to efficiently focus the development of IP to support business goals. Whether sharing techniques for aligning IP development with the goals of your business to exploring opportunities to extract additional value from an existing IP portfolio, including through the sale or licensing of underutilized assets, this program will offer valuable insights to apply right away for day-to-day practice needs.