Integrated Marketing, Talent Contracts & Branded Content

Date:

Thursday, January 24, 2013 - Friday, January 25, 2013

Speaker(s):

Jeffrey Schneider, EVP business affairs, Entertainment & Digital Networks/Integrated Media, NBCUniversal; Deborah Pond, global marketing counsel, The Coca-Cola Company; Robert B. Carrasco, senior counsel, Turner Broadcasting System, Inc. / Cartoon Network (Burbank, CA)

Location:

Loews Santa Monica Beach Hotel
1700 Ocean Avenue
Santa Monica, CA 90401
United States

RSVP:

Fee:

$1,395-$2,295, see website for details

Time:

day one, 7:45 am-6 pm, day two, master class A 9 am-noon, session B 1:30-4:30 pm

CLE Credits:

8 CA hrs, 3 hrs workshop credit, includes 1.5 ethics credits

 

The practice of branded entertainment has evolved to become a mixture of product placement, media integration deals and digital bits, many with celebrities reinventing themselves through the Web. Marketers are being forced to find new ways to reach potential consumers, with traditional advertising avenues shifting. ACI’s Entertainment Law Summit on Integrated Marketing, Talent Contracts & Branded Content will enable you to get the most out of your brand integration campaigns, while protecting your legal, business and financial interests.

Location

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