Tracking and Targeting Customers and Prospects Online, on Mobile Devices, and in Social Media 2012

Date:

Tuesday, November 13, 2012

Sponsor(s):

PLI

Speaker(s):

Shane Wiley, vice president, Privacy and Data Governance, Yahoo! Inc.; Ted Lazarus, senior counsel, Google Inc.; Laura Berger, atty, Division of Privacy and Identity Protection, Federal Trade Commission

Location:

PLI CA Center
685 Market Street
San Francisco, CA 94105
United States

RSVP:

www.pli.edu or (800) 260-4PLI

Fee:

$1,395

Time:

9 am-5 pm

CLE Credits:

6.25 CA hrs

 

What you will learn: How it works: the mechanics of advertising online, on mobile devices, in apps, and on social media sites; Special issues for social media, including the use of plug-ins, apps on social media platforms, advertising on social media sites, and understanding and complying with the latest social media and mobile platform terms and rules; Self-regulation in the online, mobile, and social media environments - recent developments and practical tips; Fact patterns that have resulted in bad PR, government enforcement, and private litigation; How regulators around the world are addressing tracking and targeting; and Practical tips for handling real-world issues.

Location

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