Experts in licensing will discuss different kinds of licensing agreements, and the business and legal issues related to them.

What you will learn: Negotiating tips and effective drafting techniques; How licensing can generate new revenue; Important differences between patent and other technology licenses; Fundamentals of trademark and copyright licensing; Key software and open source licensing concepts and terms; Rights of publicity and entertainment-related licensing; International considerations, including enforcement and protection of rights; Identifying and avoiding antitrust problems; Managing bankruptcy and insolvency risks in IP licenses; Hear from a litigator what happens when the agreement has to be enforced; Regulatory and government issues to consider.