Joanne Ludovici-Lint, McDermott Will & Emery LLP; Laura Possessky, Gura & Possessky PLLC; Paul Rivard, Banner & Witcoff, Ltd.
This class will explain the basics of patents, trademark, and copyright law and help participants spot potential problems and opportunities for clients. Attendees will learn the importance of intellectual property as a corporate asset and how it can be used both offensively and defensively for strategic advantage in the marketplace. The program is designed for non-IP attorneys interested in knowing the basics of IP law and for attorneys interested in beginning work in an IP practice.
The first segment features patent basics such as what is protected by a patent, why to file, and the costs associated with a patent application. Other topics include bars to patentability; ownership of patents; duty of disclosure; and patent infringement and remedies.
At the trademark section, participants will find out what items qualify as a trademark, why to file a trademark application, and the difference between copyright and trademark protection. Other trademark issues reviewed are what diligence is necessary before using a potential mark; what constitutes infringement; USPTO registration filing strategies; and the interplay of trademarks and domain names.
The final segment will look at copyright basics. Participants will learn of the nature, scope, and duration of copyright protection and the impact of new technologies on that protection. Topics include the different kinds of copyrighted works; ownership and transfer; and the impact of the Internet on copyrights.