Emily Bottis, Corey McPherson Nash, Watertown; Nicole R. Smith, Sunstein Kann Murphy & Timbers LLP, Boston; Michele A. Whitham, Foley Hoag LLP, Boston
Businesses both big and small are using a variety of social media sites to promote their goods and/or services to consumers. In turn, the consuming public is using social media platforms like Facebook®, Pinterest®, LinkedIn®, and Twitter® to comment on, re-post, re-pin, like and tweet about these businesses. As businesses try to keep up with fast-paced social media trends, this program discusses the potential trademark, copyright, and privacy issues presented by the use of these platforms and outlines best practices for the protection of intellectual property and privacy on social media sites. The faculty consists of intellectual property and data privacy attorneys with practical experience advising clients about how best to maximize the marketing potential of social media while at the same time ensuring the appropriate use of intellectual property and customer information.