This video seminar will cover the following: What the business lawyer needs to know about dilution law; how the business lawyer help his/hers clients in selecting business names and developing brand; how the business lawyer assist clients in evaluating claims of dilution.  Furthermore, the program will explore assessing options and risks when/if there is no need for substantial identity for a dilution claim to stand; the goods or services may be related (or the same) for a dilution claim to stand; the remedies for dilution include damages, profits and fees, as well as injunctive relief.