A disturbing trend has emerged in false advertising litigation – plaintiffs are filing class action lawsuits that rely heavily on FTC complaints and NAD decisions. These “piggyback” suits threaten a brand’s credibility and can cost millions of dollars in settlement. As pressure on advertisers continues to mount, now is the time to revisit your litigation tactics. American Conference Institute’s 3rd Expert Forum on Litigating and Resolving Advertising Disputes has been specifically designed to help advertising litigators resolve their biggest challenges.