The growth of the Internet as a platform for content, marketing and advertising has created an environment where business and legal cultures are brought together in a way that can cause parties to have divergent expectations of how business will proceed.  Many companies making forays into the Internet are strangers to the ways of Hollywood unions and their arcane and restrictive collective bargaining agreements.  Technological and entrepreneurial innovation can find itself butting up against unexpected union work rules or intellectual property regimes.  The implications can range from being merely costly to completely devastating to prospective business plans.