On Tuesday, March 13, the Boston Bar Association offers a program to assist lawyers with their online reputations. The program begins at 5:30 and ends at 7:00 p.m. at the Boston Bar, 16 Beacon Street in Boston.
It is sound business advice to go online and market a practice. This seminar will explore how to protect your online reputation against those that would assail it.
The presentation will review the current online landscape, including uncovering of the ways in which potential clients and others access negative information about a practice or business. Various strategies for managing negative online information will be addressed, including creating and maintaining an effective web presence and utilizing search engine optimization techniques.