As part of its IP Master Series, West LegalEdcenter and content partner Celesq will offer a live audio webcast titled Keyword Advertising – An Update.
Courts have struggled to define acceptable uses of another’s trademark in the context of keyword searching ever since the Second Circuit’s decision in Rescuecom v. Google. Practitioners in the areas of advertising law, communications and media law, IP law and trademark law are invited to join Anthony F. Lo Cicero, Amster, Rothstein & Ebenstein LLP, as he discusses the implications of recent decisions, including Network Automation v. Advanced Systems Concepts, which deals with a search engine’s right to sell keywords that trigger links to competitors’ ads. Mr. Lo Cicero advises and litigates in all areas of patent, trademark and copyright law and has been instrumental in developing and enforcing trademark anticounterfeiting laws in the U.S. and throughout the world.
To view the webcast, visit www.westlegaledcenter.com/program.