Yuval Marcus, Martin Schwimmer, Leason Ellis LLP; Lauren Bruzzone, sr IP counsel, Global Services, IBM
The Westchester/Southern Connecticut Chapter of the Association of Corporate Counsel will review Online Brand Enforcement and the New Domain TLD’s. The seminar is on Tuesday, September 13 at the offices of Kelley Drye & Warren LLP located at 400 Atlantic Street in Stamford, Connecticut. The event begins at 8:30 a.m. and ends at noon.
An online presence is essential for a brand owner today, regardless of whether it conducts e-commerce. Brand owners are confronted with online challenges daily, and attempting to stop the challenges may feel overwhelming, as each successful enforcement action is often followed by multiple new infringements.
A panel of experts will share insights and best practices on how to create and implement online enforcement strategies that are cost-effective and produce results. In addition, the program will include a discussion of the implications of the January, 2012 application for new gTLD domain names that may feature “dot brands” and “dot keywords.”
Attendees will learn how to optimize their anti-infringement strategies and take down infringing products from e-commerce sites, and how to stop a competitor from purchasing your company’s trademarks as keywords for Internet advertising campaigns. Other topics include tips and techniques to manage a domain name portfolio and brand protection techniques for social media.
The speakers are Yuval Marcus and Martin Schwimmer, partners at Leason Ellis LLP; Lauren Bruzzone, senior IP counsel, Global Services, IBM; Colm Dobbyn, group executive, MatserCard Worldwide; and Sean Merrill, trademark counsel, General Electric Company.
To register, visit www.acc.com/chapters/wesfacca or call (203) 461-9004.