David A. Weems


Articles:

  • Thursday, November 1, 2007
    Introduction U.S. court decisions concerning Internet keyword advertising reflect an inconsistency in reasoning, particularly on the threshold question of whether the sale and purchase of another's trademark as a keyword constitutes "use" of that mark. This article reviews recent cases, and offers some practical tips for avoiding the legal potholes...
  • Thursday, February 1, 2007
    Introduction On October 6, 2006, President Bush signed the Trademark Dilution Revision Act of 2006 ("TDRA"). The TDRA amends the Federal Trademark Dilution Act ("FTDA") in a number of important ways, both broadening and narrowing the dilution protection afforded to famous marks and clarifying certain provisions.
  • Sunday, August 1, 2004
    Trademarks play an increasingly important role in most businesses, yet many companies still deal with them on an ad hoc basis. There are a number of areas companies can focus on to maximize the value of their trademarks. Brand management encompasses everything from providing basic guidelines on proper trademark usage, to drafting complex licensing...