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Monday, December 1, 2008
As the world celebrated the Beijing Olympics and witnessed the rise of China as a world economic power, the U.S. economy continued to falter and not even Michael Phelps's eighth gold medal could ease the financial tensions at home. While a few unscrupulous advertisers took advantage of these troubled economic times with bogus offers and fraudulent schemes,...
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Tuesday, April 1, 2008
We are all familiar with the often used disclaimers "Professional driver. Closed course. Do not attempt." or "Don't try this at home" to the point where they have become pop culture clichés. These disclaimers and others like them frequently appear in advertisements as a way of discouraging viewers from imitating the behavior shown, and are thought...
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Friday, February 1, 2008
In August 2007, the Second U.S. Circuit Court of Appeals issued an opinion concerning certain DIRECTV advertisements that provided a clearer picture on its false advertising doctrine. It modified the District Court's ruling banning DIRECTV from disseminating in any Time Warner Cable, Inc. ("TWC") cable market certain television commercials and Internet...
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Saturday, December 1, 2007
The year came in with a scare - but fortunately not a bang - when Boston police arrested two men in connection with a suspicious device alert that turned out to be a guerilla marketing ploy for a late night cable cartoon.
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Sunday, April 1, 2007
For decades, sweepstakes and game of chance promotions have been used as effective marketing techniques to sell products and services. At any given time, there are literally hundreds, possibly thousands, of sweepstakes offered by marketers to help entice consumers to buy more products. A recent review online turned up sweepstakes conducted by Coca-Cola, MTV...
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Friday, December 1, 2006
According to worldwide climate records, 2006 is likely to turn out to be the hottest year on record since the 1890s, meaning that Al Gore's Inconvenient Truth may not be so far off the mark. The inconvenient truth for marketers this year is that regulators have been busier than ever in the area of advertising, marketing and promotions. We explore below...
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Thursday, December 1, 2005
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Sunday, May 1, 2005
Editor: Would each of you gentlemen tell our readers something about your professional background and experience?
Lewczak: I am a partner at Davis & Gilbert and have been a practicing attorney for 13 years. I started my legal career as a corporate associate at Willkie Farr & Gallagher, and for the past nine years my practice has focused...
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Tuesday, February 1, 2005
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Wednesday, December 1, 2004
By all accounts, 2004 was a star-studded year in the world of advertising, marketing and promotions.Janet Jackson, Steve Garvey, Arnold Schwarzenegger, Eliot Spitzer and a bevy of milk mustache wearing celebrities made a significant impact on the industry.While it remains unclear what the stars hold for 2005, here we re-cap some of the major moments of...
