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Wednesday, April 17, 2013
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Friday, March 15, 2013
In recent years, companies have been expanding their marketing practices to embrace blogging and other social media, such as Facebook, Twitter and Pinterest. Generally speaking, the FTC treats social media the same as it does traditional media – the same three basic principles apply that apply to any advertising under the Federal Trade Commission...
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Saturday, August 18, 2012
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Thursday, January 5, 2012
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Monday, December 6, 2010
Perhaps the quickest way to draw FTC scrutiny is to tout the health or disease prevention benefits of a dietary supplement or food product. The FTC has recently gone after Kellogg Company for claims that its Frosted Mini-Wheats®cereal improved kids' attentiveness and that its Rice Krispies®cereal boosted their immunity and against Airborne for claims that...
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Wednesday, November 1, 2006
Companies often spend decades and millions of dollars developing a recognizable brand. Unfortunately, when a competitor disseminates false or defamatory information over the Internet, goodwill that took years to build can be destroyed in a matter of days. Because the Internet disseminates information faster and further than any previous means of...
