Friday, September 1, 2006
During the "Burger Wars" of the 1970s, McDonald's jingles indelibly imprinted the consistently exact ingredients of their Big Mac sandwich on the memory of an entire generation: "Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun." Burger King, on the other hand, encouraged its patrons to freely alter the standard...
