1 See FTC, Press Release, Federal Trade Commission Proposes Revised "Green Guides," at http://ftc.gov/opa/2010/10/greenguide.shtm.
2 Proposed Revisions to the Green Guides, p. 139-140, http://www.ftc.gov/os/fedreg/2010/october/101006greenguidesfrn.pdf.
Lewis Rose is a Partner and Chair of the Advertising and Marketing practice at the law firm Kelley Drye & Warren LLP. He helps clients communicate their products' environmental and health benefits while staying within the legal boundaries that govern such green-marketing claims. The firm regularly works with business-to-business and business-to-consumer entities, including national advertisers, direct marketers, consumer product retailers, distributors, and manufacturers with interests in legal issues and trends in environmental marketing and advertising law. For more information, visit www.kelleydrye.com.